Muu Baa is a London based label that prides itself on the finest quality leathers and attention to detail. Each piece is beautifully crafted and "adapts to the wearers personality and style".
I have seen the brand before whilst working as a Style Advisor in Topshop, I might have even helped with their initial profits from the concession as I did have one on almost every rail for customers of all ages, budgets and briefs. But I am not trying to sell this product as they actually do sell themselves.
I got to assist Jo Barker on the Autumn/ Winter '11 Look Book and it took all of my will not to try and barter with the Brand Director, who was at the shoot, to let me keep a couple of the jackets, the leather trousers oh and the leather skirts! The final images are classic and simple. Jo's styling is great and the product speaks for itself.








Stylist Assistant: Helen McGuckin
Photographer: Dancian